BRIDGING  

THE GAP

Innovative Social Change 

Canvassing on Abortion

The need to shift our society’s culture around gender, sex, 

abortion, and sexuality could not be clearer:

• 401 abortion restrictions enacted by states since 2011

• Relentless legislative attacks in NH and ME

• PPNNE defunded in NH twice since 2011

PPNNE, in collaboration with the Planned Parenthood 

Maine Action Fund, has developed a groundbreaking social 

change model to combat abortion stigma and build a larger, 

more powerful sexual and reproductive health movement.

This deep canvassing project empowers trained volunteers 

to use story–telling and non–judgmental listening to change 

voters’ negative beliefs about abortion and inspire increased 

engagement in advocacy campaigns to improve abortion 

access. Our project is yielding impressive results: more than 

a quarter of voters we canvass become more supportive of 

abortion access. 

LOOKING AHEAD:

We are conducting a robust 
field study and partnering 
with political scientists from 
Cornell, Stanford, and  
UC–Berkeley to 
demonstrate the impact 
and effectiveness of this 
model, which we will 
share with other Planned 
Parenthood affiliates to 
assist in the development of 
their own deep canvassing 
programs.  

SOCIAL CHANGE

MOVEMENT 

BUILDING

DEEP 

CANVASSING 

IMPACTS

REDUCING 

STIGMA AROUND 

ABORTION, SEX 

AND SEXUALITY 

INCREASING 

SUPPORT FOR 

SAFE, LEGAL 

ABORTION

EMPOWERING 

VOLUNTEERS

CREATING  

NEW 

 ACTIVISTS 

SNAPSHOT OF 

OUR PROJECT  

TO DATE: 

44

 

CANVASSES

4,400

 DOORS KNOCKED

954

 

CONVERSATIONS 

990

 

VOLUNTEER SHIFTS